Adoption of E-mail Marketing in the Hotel Sector.
Matthias FuchsMario TutaWolfram HöpkenPublished in: ENTER (2008)
Keyphrases
- spam filtering
- information technology
- online consumer
- instant messaging
- website
- social media
- e government
- mobile payment
- decision making
- consumer behavior
- technology adoption
- database marketing
- electronic mail
- higher education
- data mining
- anti spam
- short and long term
- information systems
- predictive modeling
- customer relationship management
- long term
- spam detection
- high tech
- pre classified
- spam e mail
- widespread adoption
- online shopping
- text mining
- communication medium