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Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing.

Xiabing ZhengJinqi MenFeng YangXiuyuan Gong
Published in: Int. J. Inf. Manag. (2019)
Keyphrases
  • mobile commerce
  • electronic commerce
  • mobile devices
  • mobile services
  • user interaction
  • mobile users
  • online shopping
  • metadata
  • mobile phone
  • security requirements