The Message Influences Me More Than Others: Social Media Metrics, Third-Person Perception, and Behavioral Intentions.
Myojung ChungPublished in: HICSS (2018)
Keyphrases
- social media
- social context
- selective perception
- social networks
- short messages
- electronic word of mouth
- human beings
- big data
- social interaction
- mental states
- user generated content
- quality metrics
- similarity metrics
- human perception
- social activities
- communication channels
- public opinion
- social media data
- error metrics
- evaluation metrics