Purchase behavior in virtual worlds: An empirical investigation in Second Life.
Yue GuoStuart J. BarnesPublished in: Inf. Manag. (2011)
Keyphrases
- virtual world
- purchase behavior
- virtual environment
- sponsored search advertising
- multi user
- virtual reality
- mixed reality
- social influence
- game based learning
- physical world
- virtual communities
- virtual learning environments
- virtual teams
- virtual humans
- electronic markets
- electronic commerce
- face to face interactions
- real world