Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market.

Imke Reimers Claire (Chunying) Xie

Published in: Manag. Sci. (2019)

Keyphrases

market share
dynamic pricing
empirical evidence
customer base
decision making
data sets
evidential reasoning
lightweight
revenue management
real time
stock price
return on investment
display advertising
budget constraints
dempster shafer theory
foreign exchange
spot market