Customer satisfaction factors of mobile commerce in Korea.
Jeewon ChoiHyeonjoo SeolSungjoo LeeHyunmyung ChoYongtae ParkPublished in: Internet Res. (2008)
Keyphrases
- customer satisfaction
- mobile commerce
- online shopping
- service quality
- electronic commerce
- mobile devices
- user satisfaction
- internet banking
- marketing strategies
- customer retention
- mobile services
- security requirements
- real time
- factors affecting
- mobile users
- service providers
- key factors
- information quality
- databases