Customer satisfaction factors of mobile commerce in Korea.

Jeewon Choi Hyeonjoo Seol Sungjoo Lee Hyunmyung Cho Yongtae Park

Published in: Internet Res. (2008)

Keyphrases

customer satisfaction
mobile commerce
online shopping
service quality
electronic commerce

mobile devices
user satisfaction
internet banking
marketing strategies
customer retention

mobile services
security requirements
real time
factors affecting
mobile users

service providers
key factors
information quality
databases