Effects of 3D Virtual "Try-On" on Online Sales and Customers' Purchasing Experiences.
Hyunwoo HwangboEun Hie KimSo-Hyun LeeYoung Jae JangPublished in: IEEE Access (2020)
Keyphrases
- online retailers
- customer loyalty
- customer service
- potential customers
- customer behavior
- purchasing behavior
- online learning
- virtual environment
- virtual reality
- service quality
- real time
- virtual world
- customer satisfaction
- online shopping
- augmented reality
- case study
- online stores
- internet shopping
- customer preferences
- cross cultural
- online services
- competitive advantage
- web services
- financial services
- product recommendation
- customer support
- business transactions
- product information
- online communities
- social networks