Promoting game theory techniques for targeted advertisements for Social TV business models.
Oscar Martínez BonastreJoaquín Sánchez-SorianoStephen A. NevilleFrancisco LopezPublished in: CCNC (2011)
Keyphrases
- game theory
- business models
- social commerce
- game theoretic
- life cycle
- case study
- electronic commerce
- cooperative
- nash equilibrium
- multi agent learning
- resource allocation
- mechanism design
- conceptual framework
- statistical physics
- cloud computing
- fictitious play
- social media
- multi agent systems
- business opportunities
- cooperative game theory
- social web
- knowledge sharing
- social networking
- decision theory
- solution concepts
- financial crisis
- computational complexity
- social networks
- boolean games
- database
- imperfect information
- electronic markets
- nash equilibria
- collective intelligence
- databases
- web content
- real world
- web pages