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Perceived Risk for Multiple Services in the Consumer Buying Cycle.
Lawrence F. Cunningham
James H. Gerlach
Michael D. Harper
Deborah L. Kellogg
Published in:
Int. J. Inf. Syst. Serv. Sect. (2009)
Keyphrases
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perceived risk
web services
service providers
end users
online shopping
negative impact
electronic commerce
service quality
learning process
perceived usefulness