Intrusiveness of Online Video Advertising and Its Effects on Marketing Outcomes.
Kendall GoodrichShu Z. SchillerDennis F. GallettaPublished in: ICIS (2011)
Keyphrases
- online video
- consumer behavior
- mobile advertising
- internet advertising
- online advertising
- website
- advertising campaigns
- long term
- neural network
- marketing campaigns
- viral marketing
- internet marketing
- user interaction
- social media
- decision making
- customer relationship management
- expert systems
- causal effects
- social networks
- data sets