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The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm.
Jamid Ul Islam
Zillur Rahman
Published in:
Telematics Informatics (2017)
Keyphrases
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online communities
main factors
online learning
data mining
learning environment
electronic commerce
learning community
virtual communities
real time
website
steady state
social networks
customer satisfaction
call center
customer relationship management
visual stimuli
social support