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A configurational analysis of the causes of the discontinuance behavior of augmented reality (AR) apps in e-commerce.
Yedi Wang
Yushi Jiang
Renhuai Liu
Miao Miao
Published in:
Electron. Commer. Res. Appl. (2024)
Keyphrases
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augmented reality
human computer interaction
mobile augmented reality
virtual objects
mixed reality
fiducial markers
virtual reality
multi user
markerless
promising experimental results demonstrate
user interface
live video
real scenes
head mounted display
molecular structures
video streams
software engineering