Generating ad creatives using deep learning for search advertising.
Kevser Nur CogalmisAhmet BulutPublished in: Turkish J. Electr. Eng. Comput. Sci. (2022)
Keyphrases
- deep learning
- search advertising
- advertising campaigns
- click prediction
- display advertising
- search engine
- unsupervised learning
- online advertising
- machine learning
- user behavior
- unsupervised feature learning
- mental models
- direct marketing
- weakly supervised
- internet search engines
- learning strategies
- contextual advertising
- sponsored search
- web search
- real world
- knowledge discovery