Decision Factors for the Adoption and Continued Use of Online Direct Sales Channels among SMEs.
Xiaolin LiMarvin D. TrouttAlan A. BrandyberryTuo WangPublished in: J. Assoc. Inf. Syst. (2011)
Keyphrases
- small and medium sized enterprises
- online learning
- technology adoption
- decision making
- real time
- decision problems
- success factors
- online consumer
- shopping behavior
- internet enabled
- internet technology
- decision makers
- e government
- factors that influence
- perceived usefulness
- technological innovation
- key factors
- decision model
- decision rules