Comprehensive evaluation of marketing channel risk of beverage enterprise on the basis of GRA-Fuzzy-AHP.
Yihong XuMengju ShiHao ChangQiushuang WeiSuhua WangPublished in: Int. J. Inf. Technol. Manag. (2015)
Keyphrases
- comprehensive evaluation
- systematic evaluation
- data mining
- decision making
- website
- financial risk
- information systems
- risk management
- social media
- long term
- customer relationship management
- information management
- small and medium sized
- multi channel
- enterprise systems
- financial services
- risk measures
- multiple access
- competitive environment