Discovering information diffusion paths from blogosphere for online advertising.
Avaré StewartLing ChenRaluca PaiuWolfgang NejdlPublished in: AdKDD@KDD (2007)
Keyphrases
- information diffusion
- online advertising
- social networks
- user behavior
- diffusion model
- diffusion models
- information flow
- diffusion process
- community detection
- display advertising
- social media
- advertising campaigns
- network structure
- online communities
- viral marketing
- long tail
- behavioral targeting
- sponsored search
- internet advertising
- distributed databases
- steady state
- data collection
- image segmentation
- search engine
- information retrieval
- data mining