Purchase Influence Mining: Identifying Top-k Items Attracting Purchase of Target Item.
Sungchul KimJinyoung YeoEunyee KohNedim LipkaPublished in: WWW (Companion Volume) (2016)
Keyphrases
- purchase behavior
- query processing
- data mining
- electronic commerce
- decision process
- marketing strategies
- text mining
- online shopping
- frequent patterns
- user defined
- web mining
- sequential patterns
- internet shopping
- product information
- social influence
- moving target
- association rule mining
- itemsets
- data warehouse
- knowledge discovery
- information retrieval