Detecting Click Fraud in Pay-Per-Click Streams of Online Advertising Networks.
Linfeng ZhangYong GuanPublished in: ICDCS (2008)
Keyphrases
- online advertising
- user behavior
- behavioral targeting
- sponsored search
- contextual advertising
- search advertising
- long tail
- click through rate
- search engine
- anomaly detection
- advertising campaigns
- display advertising
- user experience
- network structure
- fraud detection
- user clicks
- social networks
- user preferences
- web search
- complex networks
- criminal activities
- click prediction
- data mining