User perception, intention, and attitude on mobile advertising.

Ching-Wen Lin Yen-Chung Hsu Ching-Yi Lin

Published in: Int. J. Mob. Commun. (2017)

Keyphrases

mobile advertising
user interaction
end users
user preferences
user defined
user satisfaction
visual perception
neural network
data mining
information retrieval
user interface
active learning
information retrieval systems
user experience
user centric