Sign in

Incentive rate determination in viral marketing.

Ali TavasoliHeman ShakeriEhsan ArdjmandWilliam A. Young II
Published in: Eur. J. Oper. Res. (2021)
Keyphrases
  • viral marketing
  • influence maximization
  • social networks
  • online social networks
  • information diffusion
  • greedy algorithm
  • social media
  • information retrieval
  • data collection
  • social relationships
  • diffusion models