Incentive rate determination in viral marketing.

Ali Tavasoli Heman Shakeri Ehsan Ardjmand William A. Young II

Published in: Eur. J. Oper. Res. (2021)

Keyphrases

viral marketing
influence maximization
social networks
online social networks
information diffusion
greedy algorithm
social media
information retrieval
data collection
social relationships
diffusion models