Consumer's Perspective and Retailer's Consideration Towards Purchase of Private Label Brands.

Debdeep De Ajay Singh

Published in: ITQM (2017)

Keyphrases

purchase behavior
electronic commerce
supply chain
business transactions
online stores
online shopping
privacy preserving
multi label
consumer behavior
class labels
viewpoint
purchase decision
marketing strategies
internet shopping
stochastic demand
dynamic pricing
factors influencing
learning algorithm