Greedy bidding strategies for keyword auctions.
Matthew CaryAparna DasBenjamin EdelmanIoannis GiotisKurtis HeimerlAnna R. KarlinClaire MathieuMichael SchwarzPublished in: EC (2007)
Keyphrases
- bidding strategies
- multi unit
- electricity markets
- test bed
- online auctions
- resource allocation
- auction mechanisms
- budget constraints
- empirical data
- expected utility
- dynamic programming
- double auction
- combinatorial auctions
- sponsored search advertising
- cooperative
- marginal utility
- continuous double auctions
- theoretical framework
- market conditions
- market participants
- market clearing
- resource reservation