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A Step Further in Sentiment Analysis Application in Marketing Decision-Making.
Erick Kauffmann
David Gil
Jesús Peral
Antonio Ferrández
Ricardo Sellers
Published in:
RIIFORUM (2019)
Keyphrases
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sentiment analysis
decision making
opinion mining
text classification
multi aspect
sentiment classification
data mining
social media
user generated
machine learning
information extraction
product reviews
sentence level