Factors influencing viewing behaviour on search engine results pages: a review of eye-tracking research.

Dirk Lewandowski Yvonne Kammerer

Published in: Behav. Inf. Technol. (2021)

Keyphrases

eye tracking
factors influencing
factors affecting
eye movements
visual attention
website
human computer interaction
web pages
implicit feedback
eye tracker
search engine
eye gaze
eye tracking data
gaze estimation
program comprehension
visual search
keywords
head movements
gaze direction
eye movement analysis