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The Effect of the Dispersion of Review Ratings on Evaluations of Hedonic Versus Utilitarian Products.
Wujin Chu
Minjung Roh
Kiwan Park
Published in:
Int. J. Electron. Commer. (2015)
Keyphrases
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product reviews
online reviews
online consumer reviews
collaborative filtering
product recommendation
customer reviews
sentiment analysis
social welfare
product quality