Enabling customer relationship management in ISP services through mining usage patterns.
Sheng-Tun LiLi-Yen ShueShu-Fen LeePublished in: Expert Syst. Appl. (2006)
Keyphrases
- usage patterns
- customer relationship management
- relationship management
- web mining
- web logs
- data mining technology
- web usage mining
- data mining applications
- data mining
- data mining techniques
- text mining
- marketing strategies
- website
- competitive advantage
- knowledge discovery
- web services
- end users
- information systems
- web data
- data mining algorithms
- service providers
- business applications
- service quality
- quality of service
- association rule mining
- information technology