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Are There Neural Gender Differences in Online Trust? An fMRI Study on the Perceived Trustworthiness of eBay Offers.
René Riedl
Marco Hubert
Peter Kenning
Published in:
MIS Q. (2010)
Keyphrases
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gender differences
online consumer
attitudes toward
perceived risk
university students
structural equation modeling
information technology
virtual world
learning tools
human subjects
computer technology