Turning Artificial Neural Networks into a Marketing Science Tool - Modelling and Forecasting the Impact of Sales Promotions.
Ibrahim Zafar QureshiMarwan KhammashKonstantinos NikolopoulosPublished in: ICAART (1) (2011)
Keyphrases
- artificial neural networks
- data mining
- neural network
- using artificial neural networks
- back propagation
- long term
- customer behavior
- potential customers
- backpropagation neural networks
- forecast models
- website
- computational intelligence
- decision making
- exchange rate
- customer service
- predictive modeling
- social media
- predictive model