Supply chains of mobile apps: competition, private labels and bypassing when the app's quality is co-created.
Tatyana ChernonogPublished in: Ann. Oper. Res. (2024)
Keyphrases
- supply chain
- mobile apps
- supply chain management
- mobile applications
- bullwhip effect
- lead time
- business models
- inventory management
- supplier selection
- discrete event simulation
- service level
- inventory control
- m learning
- mobile devices
- smart phones
- demand uncertainty
- decision making
- user experience
- customer demand
- inventory policy
- e learning