Product Adoption Maximization Leveraging Social Influence and User Interest Mining.
Ping JiHui HuangXueliang LiuXue-You HuPublished in: KSII Trans. Internet Inf. Syst. (2021)
Keyphrases
- social influence
- user interests
- technology adoption
- user preferences
- social relationships
- social influences
- user profiles
- web personalization
- online social
- technology acceptance
- user behavior
- social networks
- social interaction
- viral marketing
- personalized recommendation
- web mining
- online communities
- collaborative filtering
- network effects
- network structure
- recommender systems
- user model
- social psychology
- factors that influence
- user feedback
- user generated
- information systems
- web content