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Impulsive Purchase behaviour in Social Commerce: the Role of Social Influence.
Hu Xi
Zhang Hong
Jianshan Sun
Xiang Li
Jiuchang Wei
Robert M. Davison
Published in:
PACIS (2016)
Keyphrases
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social influence
social interaction
social commerce
social networks
business models
network structure
online communities
user preferences
social psychology
influence propagation
social web
database systems
cloud computing
electronic commerce
technology acceptance
online social