Visual Appeal of Hotel Websites: An Exploratory Eye Tracking Study on Chinese Generation Y.

Jin-Xing Hao Rui Tang Yan Yu Nao Li Rob Law

Published in: ENTER (2015)

Keyphrases

eye tracking
eye tracking data
eye movements
human computer interaction
scan path
usability evaluation
eye tracker
visual attention
visual search
website
smooth pursuit
gaze contingent
gaze estimation
implicit feedback
head mounted
eye fixations
visual analysis