Customer Experience Management Architecture for Enhancing Corporate Customer Centric Capabilities.
Dominik RyzkoJan KaczmarekPublished in: ISMIS Industrial Session (2011)
Keyphrases
- customer relationship management
- management system
- customer behavior
- electronic commerce
- customer satisfaction
- customer knowledge
- case study
- customer data
- customer service
- knowledge management
- user centric
- marketing strategies
- potential customers
- credit card
- network architecture
- information management
- data processing
- real time
- customer retention
- retail banking