Clustering E-Shoppers on the Basis of Shopping Values and Web Characteristics.
Sanjeev PrasharSai Vijay TataChandan ParsadAbhishek BanerjeeNikhil SahakariSubham ChatterjeePublished in: J. Glob. Inf. Manag. (2019)
Keyphrases
- online shopping
- clustering method
- clustering algorithm
- website
- semantic web
- web pages
- user centric
- web applications
- attribute values
- web objects
- web content
- content similarity
- web documents
- web resources
- end users
- k means
- information theoretic
- linked data
- categorical data
- web people search
- hierarchical clustering
- web snippets
- web scale
- database
- self organizing maps
- web users
- parameter values
- web data
- web communities
- user sessions
- online stores
- spectral clustering
- information sources
- web sessions
- social networks