E-commerce use in urbanising China: the role of normative social influence.

Shizhan Zhu Juan Chen

Published in: Behav. Inf. Technol. (2016)

Keyphrases

social influence
social interaction
social networks
social psychology
online communities
social relations
small and medium enterprises
online social
electronic commerce
social relationships
technology adoption
network structure
business models
viral marketing
power law distribution
user interaction
video sequences