Do website features matter in an online gamification context? Focusing on the mediating roles of user experience and attitude.
Chia-Lin HsuYen-Chun ChenTai-Ning YangWei-Ko LinPublished in: Telematics Informatics (2017)
Keyphrases
- user experience
- website
- user behavior
- online advertising
- user studies
- information access
- user interaction
- mobile applications
- end users
- user interface
- feature space
- online learning
- image features
- feature set
- emerging technologies
- website design
- user engagement
- mobile phone
- context aware
- feature vectors
- e learning
- collaborative filtering
- mobile services
- user perceptions