Enhancing Business APPification Using SMS Text Messages: Metrics, Strategies and Alternatives.
Mersini PaschouEvangelos SakkopoulosEfrosini SourlaAthanasios K. TsakalidisPublished in: CD-ARES (2012)
Keyphrases
- text messages
- data mining
- decision making
- information systems
- selection strategies
- similarity metrics
- mobile phone
- business processes
- real world
- return on investment
- business models
- data quality
- software development
- knowledge management
- electronic commerce
- business applications
- supply chain management
- competitive advantage
- optimal strategy
- alternative approaches
- image quality
- business environment
- databases
- business owners