ParClick: A Scalable Algorithm for EM-based Click Models.

Pooya Khandel Ilya Markov Andrew Yates Ana Lucia Varbanescu

Published in: WWW (2022)

Keyphrases

click models
web search
user behavior
expectation maximization
em algorithm
user goals
maximum likelihood
click logs
probabilistic model
user clicks
user preferences
sponsored search
evaluation metrics
information retrieval
search engine
user interaction