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The Influence of Product Anthropomorphism on Impulse Buying.

Yu-Ting ZhangTong LiuJie ChenYi-Wen Chen
Published in: ICEME (2020)
Keyphrases
  • life cycle
  • viral marketing
  • database
  • neural network
  • machine learning
  • genetic algorithm
  • social networks
  • information systems
  • case study
  • production planning
  • individual differences