The Impact of Social Media Marketing on Brand Trust and Brand Loyalty: An Arab Perspective.
M. Sadiq SohailMehedi HasanAzlin Fathima SohailPublished in: Int. J. Online Mark. (2020)
Keyphrases
- social media
- social media streams
- brand image
- online consumer
- data mining
- reputation management
- social networks
- decision making
- social connections
- user generated content
- social media platforms
- online social networks
- trust model
- customer relationship management
- individual level
- knowledge society
- social media data
- potential customers
- social interaction
- trust evaluation
- multi agent systems
- website