Virtual item purchase behavior in virtual worlds: an exploratory investigation.
Yue GuoStuart J. BarnesPublished in: Electron. Commer. Res. (2009)
Keyphrases
- virtual world
- purchase behavior
- virtual environment
- virtual reality
- sponsored search advertising
- multi user
- virtual objects
- physical world
- virtual learning environments
- mixed reality
- electronic markets
- social influence
- virtual communities
- virtual humans
- virtual teams
- learning experience
- social context
- virtual space
- theoretical framework
- artificial intelligence