Efficient Revenue Maximization for Viral Marketing in Social Networks.

Yuan Su Xi Zhang Sihong Xie Philip S. Yu Binxing Fang

Published in: ADMA (2017)

Keyphrases

viral marketing
social networks
influence maximization
online social networks
information diffusion
social media
greedy algorithm
social influence
influence propagation
web pages
np hard
social network analysis
network structure
social networking
web data