Role of E-Service Quality (E-SQ) on Customers' Online Buying Intention: An Extended Theory of Planned Behavior.
Narender Singh BhatiLokesh VijayvargyAmit PandeyPublished in: IEEE Access (2022)
Keyphrases
- theory of planned behavior
- online shopping
- service quality
- customer satisfaction
- service providers
- marketing strategies
- electronic commerce
- call center
- customer loyalty
- online banking
- user satisfaction
- quality of service
- internet shopping
- attitudes toward
- internet banking
- competitive advantage
- job satisfaction
- technology acceptance model
- information quality
- real time
- technology acceptance
- marketing campaigns
- business processes
- cloud computing
- user interface