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The Role of AI Assistants in Online Shopping Platforms: Evidence from Livestream Selling.
Lingli Wang
Yumei He
Nina Huang
De Liu
Xunhua Guo
Yan Sun
Guoqing Chen
Published in:
AMCIS (2023)
Keyphrases
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online shopping
service quality
artificial intelligence
online consumer
expert systems
customer satisfaction
intelligent systems
mobile commerce
consumer behavior
satisfaction degree
internet usage
personal information
marketing strategies
product descriptions