Exploring bundling sale strategy in online service markets with network effects.
Weijie WuRichard T. B. MaJohn C. S. LuiPublished in: INFOCOM (2014)
Keyphrases
- network effects
- pricing strategies
- digital goods
- proprietary software
- information goods
- electronic markets
- switching costs
- key factors
- market equilibrium
- agent based simulation
- optimal strategy
- online learning
- supply chain
- technology adoption
- web services
- open source software
- software agents
- social influence
- online auctions