Augmented Reality in Offline Retail: Integrating the Affordance and Means-End Chain Perspectives.
Camen TehChee Wei PhangAlain Yee-Loong ChongZixiu GuoPublished in: HICSS (2021)
Keyphrases
- augmented reality
- promising experimental results demonstrate
- multi user
- mixed reality
- virtual reality
- markerless
- virtual objects
- real environment
- human computer interaction
- real scenes
- live video
- mobile augmented reality
- real time
- learning games
- fiducial markers
- molecular structures
- tangible interaction
- tangible user interface
- virtual environment
- user interface
- video sequences
- artificial intelligence