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LASER: a scalable response prediction platform for online advertising.

Deepak AgarwalBo LongJonathan TraupmanDoris XinLiang Zhang
Published in: WSDM (2014)
Keyphrases
  • online advertising
  • user behavior
  • prediction accuracy
  • prediction model
  • long tail
  • behavioral targeting
  • display advertising
  • user experience
  • prediction error
  • sponsored search
  • advertising campaigns
  • user interface