Social Influences in Consumers' Mobile Phone Switching Behavior.

Jussi Nykänen Virpi Kristiina Tuunainen Jouni Piispanen Tuure Tuunanen

Published in: AMCIS (2015)

Keyphrases

mobile phone
social influences
mobile devices
mobile learning
mobile phone users
user behavior
m learning
mobile applications
social influence
decision making
sensor networks