Integrated Marketing Communications in the Era of New Media-Blue Ocean for SMEs.

Xiaohui Li Jishun Niu Youfang Chen Xue Gao

Published in: ICEE (2010)

Keyphrases

social media
small and medium sized enterprises
data mining
neural network
consumer behavior
digital media
decision making
website
real time
communication systems
data analysis
communication channels
big data
path planning
long term
social networks
learning algorithm
genetic algorithm
databases