Trust Through Recommendation in E-commerce.
Maria SaxbornYuechen PanAlan SaidPublished in: CHIIR (2024)
Keyphrases
- trust propagation
- trust aware
- product recommendation
- customer preferences
- trust model
- reputation models
- recommender systems
- electronic commerce
- trust relationships
- electronic marketplaces
- collaborative filtering
- user preferences
- recommendation systems
- perceived risk
- trust evaluation
- rating prediction
- business models
- online banking
- open systems
- social capital
- internet banking
- supply chain